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Carpenter Real Estate News

The "New Reality" of Indianapolis Home Sales

September 20th, 2010

I saw an interesting presentation on the state of the Indianapolis real estate market the other day. Leaving there, I’m reminded of a Chrysler exec who, talking about U.S. carmakers, stated, “This is the new reality” (since used in dozens of other situations). In this case, he meant that you can’t compare last year, two years ago or ten years ago to today. Today is today. And our work today can only affect what happens to us today and tomorrow.

Very simply, the presentation showed that the local market of home sales is actually rebounding pretty nicely from “the bottom” in June and July. Of course, the news reports will probably highlight a comparison to 2009 - the fact that 25%-30% fewer homes were sold than last year. But the new reality tells us that home sales are actually up 18%-20% from June’s low.

What about home prices? Haven’t home prices been falling for several years? Not lately. In metro Indianapolis, the average selling price did decrease for 22 consecutive months. Our new reality is that prices on Indianapolis homes for sale have now increased for 11 straight months. Carpenter Realtors’ agents are actually seeing sales and average sale price increases that are better than the market’s.

But the “reality” is that few real estate agents are going to sell as many homes as they did in 2000, 2003 or 2006. The ones who will succeed understand the new reality. They’re working harder for their sellers and using the marketing tools their broker provides them to expose their homes for sale to as many potential buyers as possible.

Posted by:  Jim Newell


 

To list and sell homes: plan your work and work your plan

August 26th, 2010

And then … depression set in.
Yesterday’s news that Indianapolis home sales fell 30% in July reminds us all that we’re not out of the recession yet. Yet – opportunity is all around us. Every day, real estate agents are listing and selling homes for sale. Every day, successful realtors are working to build their own personal brand, communicating that brand to potential clients, and making new contacts.

In the movie Stripes, John Winger lost his job, his apartment, his girlfriend and his car. But he still had his health! The key to keeping your finances and career healthy? Number one – don’t allow the news to affect your work habits. Dig in and work the Indianapolis real estate business using all the tools you’re given. “Plan your work and work your plan” we’re told. Do all agents have a plan? Of course not. Most hope to get by on their rapier wit and good looks. Many “wing it,” as they did when business was plentiful. Most can tell you, that doesn’t cut it today.

The list of available tools that Carpenter Realtors provides its agents contains everything from the most comprehensive free training available, to a long list of co-op advertising programs that help agents dramatically decrease their personal advertising expenses, to personal brand-building programs to help them identify and capitalize on their personal and professional strengths. Insert those tools into the company’s marketing plans for agents and for selling homes and you have a program that virtually guarantees success … if you plan your work and work your plan. 

Unemployment is still high. Income is stagnant. Home prices have just begun to barely creep back up – a bit. The recession ain’t over and making forward progress will be tough. But there are still hundreds of homes being sold every day in central Indiana. Someone is listing and selling homes. Someone is cashing a commission check today. Someone is in the office today working a complete marketing plan that’s going to provide results soon. Is that you?

Posted by:  Jim Newell


 

 

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